Circling the Prospects: Unleashing the Power of Circle Prospecting as a Realtor
Alrighty, listen up because I'm about to spill the tea on the secrets to circle prospecting as a realtor. You wanna expand your network and generate some new leads? Then keep reading! According to the National Association of Realtors, 67% of buyers and sellers hire the first agent they speak with. So, if you're not actively prospecting, you're missing out on potential clients left and right.
Now, let's talk about the how-to of circle prospecting. First things first, you need to choose the right geographic area. Look for neighborhoods with high turnover rates, areas where new construction is happening, or places with unique features that make them stand out. You can use online tools like Zillow, Redfin, and Realtor.com to help you identify potential areas.
Next, utilize technology to your advantage. Social media platforms like TikTok, Instagram and LinkedIn are all fantastic for connecting with people in your area and building relationships. Join local groups and engage with the community to get your name out there. And don't forget about the power of a good, old-fashioned cold call! It may not be as sexy as social media, but it's still a powerful tool for generating leads. Wish you could have a social media space where you could connect with other real estate professionals and grow your business join my Discord server its free and you’ll get to learn from me and realtors from all over! Join here: https://discord.gg/KRwDMpeWfV
Now, let's get to the pitch. You need to have a script that highlights your unique selling points, your services, and any listings you have in the area. But don't be too salesy! Nobody wants to feel like they're being pressured into anything. Focus on building a relationship and providing value to the client, even if they're not ready to buy or sell right away. This can be a challenge for many so if your struggling you can join my cold call hype. society event every Tuesday at 9:30am PST here: https://us02web.zoom.us/meeting/register/tZMkcO-vpz4tG9c6-L8jjU4bbz9VkOVCFAg4
And don't forget about the importance of follow-up. The National Sales Executive Association found that 80% of sales are made on the 5th to 12th contact. So keep in touch with potential clients regularly. Send them relevant listings, market updates, or information about events in the area. By staying top-of-mind and building trust, you increase your chances of turning potential clients into actual clients. You can watch my YouTube video “Follow Up 101 For Realtors” https://youtu.be/2W0SZY050Rg for all things follow up!.
Feeling like all you need is a little guidance and accountability? Schedule a call and find out how you can join my brokerage and have me as your real estate coach!
In conclusion, circle prospecting is a powerful tool that can help you generate high-quality leads and grow your business. Don't miss out on this opportunity to take your real estate career to the next level! And to back up my claims, here are some sources:
National Association of Realtors: https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics
National Sales Executive Association: https://www.nasp.com/blog/80-of-sales-are-made-on-the-5th-12th-contact-yet-most-salespeople-give-up-after-2/
xo. Jenn
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