Promoting Your Real Estate Business with Social Media Video Marketing: A Comprehensive Guide
Here at EstateOfJenn, we believe in a no-BS, modern approach to real estate coaching. In an industry that often lags behind in tech and is dominated by middle-aged women, we're here to change the game. We're all about offering practical tips, actionable advice, and real talk energy.
In this guide, we'll dive deep into the latest social media video trends that can transform your real estate business. From microlearning videos to behind-the-scenes content, user-generated content, and AI-enhanced videos, we'll explore it all.
But that's not all. We'll also show you how to craft the perfect social media calendar, create engaging video content, and use tools and analytics to your advantage.
Ready to embark on this exciting journey with us? Let's dive in and discover how you can dominate the real estate game in 2024 and beyond!
Microlearning Videos:
What it is: Microlearning videos are short, focused videos that convey information in easily digestible segments.
Real Estate Application: These bite-sized videos are perfect for platforms like Instagram and TikTok where shorter content thrives. Here's how to create them:
Example Ideas:
Market Update Videos: Create a 30-second video highlighting recent trends in local property prices. Use engaging visuals and clear graphics to make the data easily understandable.
Quick Tips Series: Develop a series of 1-minute videos offering quick tips for first-time homebuyers. Cover topics like budgeting, mortgage options, or the home inspection process.
Explainer Videos: Simplify complex real estate terms or processes in brief explainer videos. Use animations or graphics to illustrate concepts effectively.
To create microlearning videos, you'll need video editing software that allows you to cut, edit, and add text overlays. You can use user-friendly tools like Adobe Premiere Rush or Magisto for this purpose.
Behind-the-Scenes Content:
What it is: Behind-the-scenes content gives a glimpse into the less seen aspects of your business, making your brand more relatable and transparent.
Real Estate Application: Showcase the day-to-day life of a real estate agent, the process of staging a home, or the excitement of a successful closing day.
Example Ideas:
A Day-in-the-Life Video: Film a day-in-the-life video of a real estate agent. Show your morning routine, property visits, and client meetings. Add a personal touch by sharing your thoughts and experiences.
Open House Preparation: Take your audience behind the scenes as you prepare for an open house. Show how you stage a property to make it more appealing to potential buyers.
Key Moments: Capture key moments, like handing over the keys to new homeowners, and share them as celebratory clips.
To create behind-the-scenes content, you'll need a smartphone or camera to film your daily activities. Editing software can be used to add music, captions, and transitions for a polished look.
User-Generated Content (UGC):
What it is: UGC involves content created and shared by your clients, such as testimonials or their experiences.
Real Estate Application: Encourage clients to share their home-buying journey or testimonials, which you can repost with their permission. Here's how:
Example Ideas:
Testimonial Videos: Ask satisfied clients to create short video testimonials sharing their buying or selling experience with your services.
Photo Montages: Create photo montages of clients in their new homes, accompanied by their stories and experiences.
Feature Highlights: Encourage clients to share their favorite feature of their new home in a short video or photo.
To leverage UGC, you can run social media campaigns or contests that encourage clients to share their experiences. Always obtain their consent before reposting their content.
AI-Enhanced Videos:
What it is: Incorporating Artificial Intelligence (AI) in video creation can lead to innovative and efficient content production.
Real Estate Application: Use AI tools for creating engaging property walkthroughs or compiling market data into accessible video formats. Here's how:
Example Ideas:
AI-Generated Property Showcase: Create an AI-generated video showcasing a property with key features highlighted through engaging visuals and text overlays.
Market Analysis Videos: Use AI to compile and present complex market data in an easy-to-understand format.
FAQ Videos: Develop a series of AI-assisted videos answering frequently asked real estate questions with engaging animations and graphics.
To create AI-enhanced videos, you'll need access to AI tools like those provided by BirdAI, which can assist with generating dynamic property slideshows and market reports. Additionally, Adobe Premiere Rush and Magisto are great choices for editing AI-generated content.
By implementing these trends into your social media strategy and creating engaging content, you can build a powerful online presence that resonates with your audience and sets you apart in the competitive real estate market.
Content Diversity:
Mix it up: Your social media calendar should be a balanced blend of various types of content. Here's what you should consider:
Listings: Showcase your current listings with high-quality photos and videos. Highlight the unique features of each property to capture the attention of potential buyers.
Market News: Share updates about the real estate market in your area. This could include information about property prices, trends, and market forecasts. Position yourself as a market expert.
Client Testimonials: Feature satisfied clients sharing their experiences with your services. Testimonials build trust and credibility.
Personal Stories: Connect with your audience on a personal level. Share your journey, challenges, and successes as a real estate agent. People love to see the human side of businesses.
Consistent Posting:
Frequency: Determine the posting frequency that works best for your audience and your schedule. It's important to stay visible without overwhelming your followers. Consider the following:
Daily Posting: If you have enough content and time, daily posting can keep your audience engaged and informed.
Alternate Days: Posting every other day can strike a balance between consistency and not overwhelming your audience.
Weekly Posting: If you're short on time, aim for at least one quality post per week. Consistency is more important than frequency.
Use Scheduling Tools: Consider using social media scheduling tools like Buffer or Hootsuite to plan and automate your posts.
Platform Know-How:
Tailoring Content: Each social media platform has its unique audience and content preferences. Tailor your content for each platform:
Instagram Reels: Create short, engaging videos that showcase properties, share quick tips, or provide behind-the-scenes glimpses of your real estate journey.
YouTube Shorts: These short, vertical videos are perfect for property tours, market updates, and client testimonials. Keep them concise and visually appealing.
LinkedIn Posts: Share in-depth market analysis, industry insights, and professional achievements. LinkedIn is a platform for showcasing your expertise.
Facebook and Instagram Stories: Use stories to post quick updates, behind-the-scenes content, and client testimonials. Stories disappear after 24 hours, making them ideal for timely content.
Twitter: Share real-time updates, industry news, and engage with your audience through tweets and retweets.
By diversifying your content, posting consistently, and tailoring it for each platform, you'll maximize your reach and engagement across social media. Your audience will appreciate the variety and authenticity of your content.
Engaging and Concise Videos:
Keep it Short: In the fast-paced world of social media, shorter videos often perform better. Aim to convey your message succinctly while keeping viewers engaged.
Impactful Messages: Focus on key messages and strong visuals. Every second of your video should add value to your audience. Hook them in the first few seconds.
Visual Storytelling: Use visuals that tell a story. Showcase the property's best features, provide useful real estate tips, or share success stories.
SEO and Hashtags:
Optimize for Discoverability: To increase the reach of your videos, optimize video titles, descriptions, and hashtags. Here's how:
Keyword-rich Titles: Craft titles that include relevant keywords related to the property or topic of the video.
Detailed Descriptions: Write comprehensive video descriptions that provide context and additional information. Include keywords naturally.
Strategic Hashtags: Research and use trending and relevant hashtags in your video descriptions. Tools like Hootsuite can help you find the right hashtags.
Engagement in DMs:
Personalized Interactions: Direct messaging is a powerful tool for building personalized relationships with your audience.
Respond Promptly: Be responsive to messages. Engage with questions, comments, and inquiries in a timely manner.
Provide Value: Use DMs to provide additional information about properties, schedule showings, or address client concerns.
Show Appreciation: Thank clients for their interest and feedback. A personalized thank-you message can go a long way.
Longer Video Content:
Experiment with Depth: While short videos are effective, don't shy away from longer content when you have valuable information to share.
2-5 Minute Videos: Experiment with longer videos in the 2-5 minute range to provide more in-depth content. This is especially useful for property walkthroughs or market analysis.
Educational Content: Use longer videos to educate your audience about real estate topics, such as the home-buying process, investment strategies, or market insights.
By creating engaging, concise videos, optimizing for discoverability, engaging in direct messaging, and experimenting with longer, informative content, you'll enhance your social media video strategy and connect with your audience on a deeper level.
Quality Over Quantity:
Focus on Excellence: When it comes to video content, quality is paramount. Here's how to ensure your videos shine:
Good Lighting: Invest in proper lighting equipment to ensure your videos are well-lit and visually appealing. Natural light works wonders too.
Clear Audio: Invest in a good microphone to ensure your audio is crisp and clear. Poor audio quality can deter viewers.
Compelling Storytelling: Craft compelling narratives that engage your audience emotionally. Whether it's showcasing a property or sharing a success story, storytelling is key.
SEO for Videos:
Boost Visibility: To maximize the reach of your videos, optimize them for search engines and social media platforms:
Hashtags and Keywords: Use relevant hashtags and keywords in your video titles and descriptions. This helps your videos appear in search results and discoverability.
Engagement in DMs:
Deeper Interactions: Direct messaging can take your brand-customer interactions to the next level:
Shift to DMs: Encourage conversations to move from public comments to direct messages. DMs allow for more personalized and in-depth discussions.
Experiment with Length:
Mix it Up: Variety is the spice of life, and that applies to video content too:
Short and Snappy: Create short, attention-grabbing videos to keep your audience engaged and craving more.
Longer and Informative: Experiment with longer videos (2-5 minutes) to delve into complex topics or provide in-depth property tours. These can establish your expertise.
Using Tools and Analytics to Your Advantage:
Work Smart: Tools and analytics are your allies in the world of video content:
Scheduler Tools: Platforms like Buffer and Hootsuite are lifesavers for planning and scheduling your content. They ensure your posts go out at the right times.
Analytics: Regularly check your video performance. Analyze what's working and what's not. Here's how to adapt and evolve:
Engagement Metrics: Monitor likes, shares, comments, and views. Identify trends in audience engagement.
Audience Insights: Understand your audience demographics and preferences.
Conversion Tracking: If your videos have call-to-action elements, track conversions, such as property inquiries or bookings.
By focusing on quality, optimizing for search, engaging in meaningful conversations, experimenting with content length, and leveraging tools and analytics, you'll become a master of video content creation.
Social Media Content Calendar Example:
Week 1: Microlearning Monday
Monday: Microlearning video sharing a quick real estate tip.
Wednesday: Listing spotlight post with high-quality images.
Friday: Behind-the-scenes video showing a day in the life of a real estate agent.
Week 2: Testimonial Triumph
Monday: User-generated content: Share a client testimonial video.
Wednesday: Market update video with key insights.
Friday: Short, snappy Instagram Reel showcasing property highlights.
Week 3: AI-Enhanced Awesomeness
Monday: AI-generated property showcase video.
Wednesday: Longer video (2-5 minutes) providing an in-depth analysis of the local real estate market.
Friday: Share a behind-the-scenes clip from an open house preparation.
Week 4: Engagement Extravaganza
Monday: Engage in direct messaging with followers, answer questions, and provide valuable insights.
Wednesday: Share a personal story video to connect with your audience.
Friday: Highlight a client's favorite feature of their new home in a short video.
This content calendar provides a balanced mix of content types and engages your audience consistently throughout the month.
We've taken you on a journey through the world of social media video marketing, exploring trends, strategies, and tips to revolutionize your real estate game. It's all about balancing quality and consistency, optimizing for search, and engaging with your audience in meaningful ways.
Remember, in today's digital landscape, authenticity is key. Let your unique brand voice shine through, and connect with your audience on a personal level. With the right mix of content and a strategic approach, you can make a significant impact in the real estate industry.
But this is just the beginning. Are you ready to take your real estate career to new heights? Do you want to join the hype squad and get coaching from the best in the business? Schedule a discovery call with me today to find out how to have me as your real estate coach or join the free estateofjenn Discord server! Heck, why not do both fam??
